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What Is Branding and Does It Really Matter?

Apr 10, 2022 | Branding & Design, Podcast, Small Business

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Show Notes

Branding is more than logos…

In this episode, we discuss what branding is and what it is not, as well as why branding even matters. Generally, people associate branding with primarily logos and websites, but it is going far beyond that on many levels. If this topic interests you, take a listen below to the new podcast episode and learn how your branding or lack of branding is impacting your business.

“Your brand is what other people say about you when you’re not in the room.” -Jeff Bezos

3 Reasons Branding Is Important

You need recognition. If someone goes to your website and has no idea who you are and what you do. You have lost a potential client. It’s that quick. 3-5 seconds on average. As a web designer for 20 years, I can tell you how quickly a person will leave a site if they have no idea what they are dealing with or have no easy way to interact with said site.

Branding helps people know who to expect from you. If I market my web and graphic design business and brand it as such, people know they can come to me for that. Will clients come to me that want accounting, no. I am situated in a niche market, I proclaim what I do, I am branded as such which leaves no one to “try to figure it out”. They know what to expect from me.

Creates loyal customers and referrals. Which creates growth and longevity in your business. If you provide a service or product without visible branding how can this be passed onto others with ease? How can I refer you? If you don’t have a logo, a website, social media, anything that showcases who you are that is concise and branded, you will get lost in the mix.

5 Questions To Ask Yourself About Your Business

Do I have any branding?
If I do, is it good branding?
Does the brand relate to my target audience? Will they instantly “get it” without too much thought?
Does the brand reflect the values that I want to represent to my customers?
Why do you want your brand to represent in your industry?

Show Links

Show Quotes

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

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Aunia Kahn, Rise Visible CEO

Aunia Kahn is the CEO of Rise Visible. With 24 years in the field, she is a highly sought after digital marketer, strategist, public speaker and digital influencer. Rise Visible has been named Top-Ranking Woman-Owned Digital Agency by Clutch, Best SEO Agency in Eugene 2022  by Expertise, and is a certified disabled and woman-owned business. She is also an internationally recognized and awarded visual artist, photographer, author who has shown in over 300 exhibitions in over 10 countries; at places such as San Diego Art Institute, iMOCA, and the St. Louis Art Museum. She founded Create for Healing. Aunia also identifies as a disabled business owner surviving and thriving with Ehlers Danlos Syndrome (Type 3), Mast Cell Disease, Dysautonomia, and POTS, PTSD, etc.

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