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Oops We Branded Again

Blog, Branding & Design, Small Business

Hello! Oops we have rebranded again, and here is why.

Branding is one of the most significant decisions you make. It refers to the overall experience a client undergoes when interacting with you and guides them to understand your company’s DNA, vision, voice, and mission while creating authentic connections.

We believe strongly in authentic connections with our current, present, and past clients. Our company values being authentic, direct, and vulnerable. So, we share our rebranding story below to reflect those values. We also added a rocket-powered penguin (no it’s not our new logo) to express our excitement!

Our story on rebranding is not unlike that of numerous other companies that we have rebranded. Our business has transformed and matured in unexpected but exhilarating ways in record time. As many of you know, months ago we rebranded. Through that rebrand from Auxilium Haus to Light Owl Design (after 24 years in business), although we loved the new brand and felt it aligned with our vision – then, we outgrew it almost instantly.

Outgrowing anything stirs up mixed feelings of excitement, curiosity, and often fear. Like the song “Should I Stay Or Should I Go”, by The Clash, as a brand, we can choose to stay where we have outgrown or exit left. Exiting left would mean our brand would transition into the wild unknown, which brings risk and opportunities. With this realization, we calculated the risk of rebranding and knew without a fraction of a doubt that we were doing the right thing and the incredible people that we have had the honor to work with.

If we can’t level up…

If we won’t take calculated risks…

If we don’t step into our greatness, how can we help others level up and do the same? We can’t. So, we exited left with confidence.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. – R. Buckminster Fuller

Calculating risks

Are we rebranding too soon?
What will our clients think?
Are we having an identity crisis?

Are we branding too soon? Never too soon.

What we learned is that nothing is too soon to change, adapt, adjust or redefine in a business if it does not work for you. You can not elevate your business if hold on to things that do not feel right based on the unknown perceptions of others and all the what-ifs that come with it. Fear is instinctual and fear of the unknown gets you nowhere. We embrace the known and the unknown. This is how change and elevation begin.

What will our clients think?

We know our clients believe in us. We also know that they trust us to make solid decisions not only for ourselves but with the services we provide. It is not only beneficial to us as a company but to those, we serve to be the best we can be without apologies or with fear holding us back. We are willingly taking risks to get it right, and hope we can then lead by experience and example.

Are we having an identity crisis?

Absolutely, and we welcome the opportunity to redefine our identity in the marketplace. It has been said many times in business that without disruptive changes, businesses can’t reach their full potential. Individually and in business, we are designed to change through our identity, and resistance to it has often proven detrimental.

The true story takeaway is this:

Rebranding is almost never a linear venture. From day one of starting your business to years of success later, the decision process is always in flux. How you respond to these fluctuations and changes is what matters. We stand strong that being an entrepreneur is never easy but is often a rewarding endeavor. But, to get to those rewards, one must take great risk.

With great branding comes great responsibility, Spiderman. or something to that effect!

When in doubt, know there is a list a mile long of amazing behemoths of industry who have been in this exact spot with these exact crucial choices to make. I assure you, there are thousands more small business who have grown to exponential heights because of taking that risk and going big. Believe in yourself. Believe in your brand. Nothing else matters.

This is our story and our journey.

If you have a journey you are ready to take that leap with, don’t hesitate.

Jump. Reach out. We’ve been there. We got you!

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Aunia Kahn, Rise Visible CEO

Aunia Kahn is the CEO of Rise Visible. With 24 years in the industry, she is a highly sought-after digital marketer, strategist, designer and public speaker. Rise Visible was named a Top-Ranking Woman-Owned Digital Agency by Clutch and is a certified Disability-Owned Business Enterprises (DOBE®). Kahn is also an internationally renowned artist and photographer and has been in over 300 exhibitions in 10 countries; at places such as SDAI, iMOCA, and the SLAM. She founded Create for Healing, is the host of the Rise Above Be Visible Podcast and a contributing writer for Better Marketing and Just Creative. She been featured on Yahoo, Prevention Magazine, Authority Magazine and Entrepreneur on Fire. She also identified as a disabled business owner in STEM surviving and thriving with Ehlers-Danlos Syndrome (Type 3), MCAS, Dysautonomia, POTS, PTSD, etc.

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