CTA stands for “call-to-action,” and it’s a term you’ll hear often in marketing.
You’ve probably seen CTAs on the websites you visit, too. They’re those buttons that tell you to buy something or sign up for something or download an app — basically anything that prompts action from a visitor who’s just browsing around your site.
But they don’t always have to be so blunt! In fact, there are many ways to make your call-to-action more compelling than just telling people what to do. In this post, we’ll explore 14 inspiring examples of effective CTAs so we can learn how to improve our own.
1. Add To Cart
When someone is on your website and you have an opportunity to sell them a product or service online through e-commerce., having an “add to cart” button that is easy to identify and click is an example of a great “call-to-action.”
The first and most important thing to do when creating a button is to make sure it’s big enough. You don’t want your call-to-action to get lost in the shuffle of all the other content on your site.
Make the button stand out by choosing a color that gets their attention and encourages clicking.
It is also important to make sure that the font used on the button is readable and not too thin. Using a font that is clean and easy to read will make the button more clickable.
2. Add To Wishlist
Just like the “add to cart” button, adding to a wishlist creates a “call-to-action” for those not ready to buy but keeps them actively involved on your website.
An “add-to-wishlist: button is a great way to capture email addresses and create an evergreen landing page for future campaigns. It’s especially effective when it’s paired with a gift registry feature or an offer of a discount on future purchases.
3. Book Now
A “book now” button can be used for many things and is an excellent “call to action” that is often clicked by impulse. It could be used to book a meeting, book a hotel or flight, book a massage, or book a seat in a webinar.
Having a very obvious “book now” button is so clear and concise—it doesn’t take any effort to understand what it means. The same goes for booking a table at a restaurant or tour or activity if you need to pay in advance.
The “Book now” call-to-action is also effective when used on websites offering services like haircuts because there’s no question as to what they are referring to a haircut!
4. Donate Today
Donating is a great way to help charities and non-profit organizations. Many people make donations every year, and these donations can be done online, by phone, or in person, and even over your website with a “donate today” button.
Donations can be a one-time event or a recurring event on your website based on how you set it up to take those donations. People love to donate time or volunteer for an organization and this is a great way to choose a “call to action” that is simple and effective.
Oftentimes people who donate not only get the feel-good vibe but many donations offer a tax dedication. As a company, we donate to an organization every month and if you look at our community page, you can click on any of the organizations we have supported and go to their website to see an example of a “donate today” button.
5. Contact Us
The call-to-action “contact us” is simple, yet effective and every website should have it on there a couple of times in various places.
These CTAs are compelling because they’re straightforward and easy for visitors to understand, especially if they’re already familiar with your brand or industry, and can help you get connected to them quickly.
It’s a great way to encourage people to get in touch with your company. There are many ways to offer the “call-to-action” focused on contacting your business. You can say:
- Call us
- Email us
- Let’s Talk
- Connect With Us
- Speak To An Expert
- Get In Touch
- Connect With Us
6. Download Now
Everyone downloads. Everyone wants to download things. Even the most tech-savvy people love a good download because we love to get things for free.
Even if the item that you are downloading is paid for, we all still love a good download. We get what we want instantly and it feels good. We love instant gratification.
The idea behind this call-to-action is simple: If you can make downloading your product as easy as possible, people will be much more likely to do so.
No one wants to have to go through too many steps when signing up for something new, especially if it’s free (and if not free, maybe a trial version). If people can just click on a “Download now” button and get started with whatever it is that you’re offering them—well done!
7. Dine With Us
This is a great CTA for a restaurant. It’s inviting and welcoming, and it makes people think about all the delicious food they’d be enjoying if they came in for dinner.
This call to action can also be coupled with the “Book now” CTA that we talked about earlier. Every “call-to-action” does not need to be a button, it can be text that goes along with a button and both the text and button have a CTA.
8. Enroll Now
We all love taking a course and signing up for a workshop or webinar and the “enroll now” call to action is perfect for those kinds of websites and offerings.
The headline “Enroll now” is very direct and gets right to the point as well as creates excitement for those who are enrolling. Also creating a limited-time deal like an early bird special is a good way to boost that enrolling CTA.
This gives visitors a sense of urgency because it tells them that if they don’t take action now (by enrolling), then they’ll miss out on something big!
9. Get Your Free Trial Today
It’s a simple, clear statement that immediately tells visitors what they’re going to get (the trial), and when they can get it. It also includes the word “today,” which is a great way of adding urgency to your message.
This call-to-action example works best on landing pages that include social proof, like customer reviews and other case studies, but it’s also effective on product pages that emphasize benefits over features.
10. Get Started Now
This call-to-action is great for an “in-app” or “on-site” signup to a paid plan or opportunity you are offering. If you’re looking to get people to start something on your website – this is a perfect CTA! It’s a bit more fun than the standard “sign up now.”
11. Apply Now
Applying can be based on a job or opportunity, grants, or for content for free products or services that your client or customers might be interested in. These CTAs typically have a form that you must fill out to apply and if nothing else at least an email address.
Using the “call-to-action” and encouraging people to “apply now” will help them understand that they have to apply to get what they want.
12. Find Out More
The most basic way to get a visitor to click on your call-to-action is to be clear about what they’ll find if they click. If you want them to learn more about your company, product, service, or cause, tell them what they’ll learn by clicking through. You can do this in as few words as possible: “Learn more” or “Find out.”
If there’s an action after the call-to-action that requires a bit more explanation (for example, “Sign up,” “Join now,” etc.), elaborate on what it means while keeping it short and direct. The ultimate goal here is to make sure the reader knows exactly what will happen if he or she clicks through. If there’s any doubt in their mind at all, chances are good that they won’t take action until those questions are answered.
Get Marketing Tips & Tricks
* We Protect Your Privacy. No spam!
13. Join Now
If there’s an action after the call-to-action that requires a bit more explanation (for example, “Sign up,” “Join now,” etc.), elaborate on what it means while keeping it short and direct. You can see our mailing list example above. We use the word “subscribe” but “join now” works great too.
For example, “join now” is great for membership websites and newsletters. When people think about joining they need to know what they are going to do and why they should join. Joining something also makes people feel more connected.
The ultimate goal here is to make sure the reader knows exactly what will happen if he or she clicks through. If there’s any doubt in their mind at all, chances are good that they won’t take action until those questions are answered.
14. Get (FREEBIE)
People are always looking for something free. If you can give them what they want, they’ll be more likely to convert.
For example, if you’re selling a product or service on your website and you offer a freebie (like an ebook) as part of the checkout process, people will be more likely to purchase from you because it gives them something extra that other sites don’t offer.
You can also use this technique in social media campaigns by sending out coupons or discounts through a call-to-action button on all of your posts.
If you want to increase your conversion rate and increase sales, then you need to be using call-to-action buttons on your website. The above examples will give you some ideas and inspiration for your own buttons.