Rise of the Machines: The Disadvantages of AI-Generated Content


You can also read our companion blog: Rise of the Machines: The Advantages of AI-Generated Content 

AI-generated content is both exciting and a little scary. With this technology flooding almost every space and market, it is hard not to want to either ignore it or jump right in and not be left behind.

AI-generated content, just a few months ago, seemed to many like it might be a fad when in actuality is is changing the lives of every human in how they relate to the world.

Don’t close your eyes and bury your head in the sand, even if you are not hip to getting on the AI train.

The AI train is moving fast and it will be in everyone’s best interest to pay attention because no matter how much you dislike or love it there is no way around it becoming a very large part of our current and future society.

Since AI-generated content is just like any new technology and like just about anything in life, it has its pros and cons. In this article we are going to explore the disadvantages of AI-generated content.

What is AI-generated Content?

AI-generated content refers to any form of content that has been created or generated with the assistance of artificial intelligence (AI) technologies.

These technologies, such as language models and machine learning algorithms, enable computers to generate text, images, videos, music, and other types of content that mimic human creativity and intelligence.

AI-generated content can be produced in various ways. For example, language models like GPT-3 (the model underlying ChatGPT) are trained on vast amounts of text data and can generate coherent and contextually relevant text based on prompts or instructions provided by users. These models can generate articles, stories, poems, and even code snippets.

While AI-generated content has shown remarkable progress, it’s important to note that the output is still based on patterns and information learned from existing data.

The content produced by AI models is not the result of conscious understanding, intention, or creativity. It’s a statistical approximation based on patterns in the training data which has its pros and cons.

Plagiarism or Poor Quality

Just like any new technology there are going to be some snags along the way and as time goes on, those challenges are often addressed and fixed.

However, a plagiarism snag is a huge disadvantage to a business or anyone who is using AI to generate content.

AI relies on data and algorithms to create content and pulls from various sources on the internet and we all know that we can’t trust every source on the internet and AI is not sophisticated enough (yet) to be 100% accurate at only pulling 100% factual and accurate content.

Furthermore, it is also going to pull from various resources which in turn can cause conflicts with pulling already published content by another creator where you can run into plagiarism issues if you are not careful.

For SEO and good quality content, plagiarism is not something Google supports which can negatively affect your business.

Even without Google at the helm of this as a judgment, clients, customers and even employees or partners might stop looking at your company as trustworthy.

Lack of Creativity and Originality

Content creation such as Ad copy, social media captions, blogs, press releases and even blogs do best when using a unique and clear voice. Especially with business brands using AI-generated content right out of the box could start creating disadvantages in your market.

AI models are trained on existing data and learn patterns from it. While they can produce content that mimics human creativity, it lacks true creativity and originality.

AI-generated content may lack the depth, insight, and unique perspectives that humans can bring.

Although, as a company who currently supports AI (AI is changing every second and our opinion may change over time), We encourage our clients and team that if they use AI tools, to use them for outlines and ideas but then take those back to the creative and strategy table and make them your own.

Although AI is amazing, it does lack the human voice and tone for many brands and even million dollar brands are being called out for using empty and stale content that sounds like it came directly from Siri.

AI-generated content may face skepticism or resistance from users who prefer content created by humans. Some individuals may have concerns about AI’s impact on creativity, authenticity, and the overall quality of content.

Lack of Emotional Intelligence

Although we find the lack of emotional intelligence can live within humans, it is the golden standard for AI. AI does not have the ability (yet) to truly be emotionally intelligent.

AI models not only lack emotional intelligence, but empathy as well. They cannot truly understand or respond to human emotions, which can limit their ability to create content that resonates with users on an emotional level.

In marketing we know one of the biggest assets to any marketing campaign or quality content resonates with users, customers and clients on an emotional level. Quality content resonates.

Widespread Job Loss

This is becoming a reality for many in numerous fields and it has come quick and with little warning. There are people that are being replaced by AI right now and it has disrupted numerous industries.

This is nothing new with technology, with the end of jobs there will always be a rise of new jobs but that does not remove the fact that people can’t feed their family, are losing their homes and have had to find ways to make ends meet unexpectedly.

The increasing use of AI-generated content may lead to overreliance on automated systems, potentially reducing employment opportunities for traders, graphic designers, accountants, customer service agents, coders, software engineers, journalists, technical writing, paralegals, tax preparers, market research analysts, data collection, and other professionals.

It can also devalue the skills and expertise of human creators.

Although this might seem bleak for many, try to remember there are tons of jobs where real humans can’t be replaced as well as there already are numerous new jobs and titles being created.

So if you are fearing a job loss, start planning now for your future and what it might look like.

Think about when the internet first was introduced, many companies ignored it and those that did perished while others who found new opportunities kept going. Start thinking about your future now.

Ethical Concerns & Deception

AI-generated content raises ethical concerns, particularly regarding misinformation and fake news.

AI models can be manipulated to generate deceptive or biased content, spreading false information or propaganda. This can have significant societal consequences, including the potential to influence public opinion, deceive users, or manipulate elections.

It is best to not jump to conclusions when reading anything. Right now there is already so much misinformation and it will become harder over time to tell what is real and fake. Look at the emergence of deep fakes which could convince almost anyone of anything.

Recently there was a story where a woman got a call from her daughter crying that she was kidnapped which was untrue. The person who orchestrated this horrific act was later found to have used AI to clone her daughter’s voice.

She found out quickly that her daughter was okay but this is still an example of why we need to be aware of what is going on and how people can be deceived.

Difficulty Handling Ambiguity and Unforeseen Situations

AI models often struggle with handling ambiguity and unforeseen scenarios.

They are trained on historical data and may struggle to adapt to novel or rapidly changing circumstances, leading to inaccurate or inadequate content generation.

This is important because the world as well as business is changing so fast that even though AI can adapt, it still might not be able to adapt as quickly or calculate things as they change. Again AI relies on historical data which leaves a lot of room for errors.

AI also lacks intuition because it primarily relies on patterns and statistical analysis rather than intuition. This can limit their ability to make intuitive decisions or understand complex, nuanced situations that may require human judgment and intuition.

Google May Consider It Spam / DeRank

Although Google recently put out Bard, it is still very specific about how it handles and ranks AI-generated content for websites.


To mitigate these disadvantages, it is crucial to consider the ethical implications of AI-generated content, ensure transparency and accountability in its development and deployment, and actively address bias and discrimination in AI systems.

Human oversight and involvement remain essential to ensure the quality, accuracy, and ethical standards of AI-generated content.