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Supplies & Education

Weupported the expansion of the Coachella Glasswork’s retail store’s e-commerce site by developing branding specs, logos, social media strategy, digital marketing, and an ongoing email newsletter.

Client

Coachella Glassworks

Project

Branding, Web & Marketing

Sector

Supplier

Coachella Glassworks Logo & Branding

The Coachella Glasswork’s logo design was created with a color scheme that felt cool and fresh like the brand. We played on brand’s products and services by using pieces that looked like fragmented glass. 

Project: Logo Development

Color Choice: Cool, Fresh & Professional

Coachella Glassworks EDU Logo & Branding

The Coachella Glasswork’s Education logo used the same main base as the Coachella Glassworks log and just added a small blue banner to signify the difference between the Coachella Glassworks store and it’s education platform which are two different websites.

Project: Logo Development

Color Choice: Cool, Fresh & Professional

Website Development & Design

The Coachella Glassworks website was designed as a place to showcase his portfolio of work, CV, biography, Creating Dimension Master Class and his live workshops. We created three portfolios displaying his free standing, gallery stand and wall mounted layered glass artworks. The site was design with a modern clean design that made sure that Paul’s art was center stage. We used a header font that was thin but elegant to create the feeling of strong elegance which is how we would explain his aesthetics.

We also worked with Paul on on numerous projects with his sister company Coachella Glassworks and Coachella Glassworks EDU – view that project.

Website Features

CRM WordPress

Content Writing

Content Optimization

On Page SEO

Platform: WordPress

Responsive Design

Testimonials

Design

Newsletter Sign Up Form

Contact Form

Our company success exceeded expectations. Video sales for the first year were 250% above our expectations, and we now have an active audience both in social media and via email.

– Paul Messink

Maketing Collateral

Catalog, flyers, etc.

Social Media

We worked on social media campaigns from for Coachella Glassworks and Coachella Glassworks EDU. We focused mostly on new products, company sales and the release of Paul Messink’s 4 Course Master Class “Creating Dimension”. 

Features

Designed Graphics

Platform: Instagram, Facebook & LinkedIn

Built Weekly/Monthly Campaigns

Posts, Stories & Reels

Created Branded Content

Wrote Content Keeping Brand Tone

Product Photography

Videography

We did a timed release of each of his 4 classes in his 4-course master class series “Creating Dimension”. We created the into and outro for the video that were released. 

Email Marketing

We did email marketing bi-weekly creating timley and informative campaigns.

Features

Open & Click Stats

Automations

Active Campaign

Retargetting

Blog Shares

Paul Messink glass sculptor testimonial headshot.

Our company success exceeded expectations. Video sales for the first year were 250% above our expectations, and we now have an active audience both in social media and via email. I was very pleased with the results – both in terms of how the web sites were presented to customers, but also in marketing results.

She has become a sort of outside marketing director and advisor, and I trust her opinions and input greatly. My new site(s) are remarkably easy for me to update going forward, yet flexible and stylish. They are working out very well and are generating more income than I originally anticipated. I’m very happy with the results.

Paul Messink

CEO – Coachella Glassworks, (EDU), Paul Messink Fine Art

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