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How To Prepare For Google Analytics 4 Migration

Internet, Podcast, Small Business

Google 4 Backend View

What is Google Analytics 4?

Currently, most small businesses use Google Universal Analytics on their websites, which is the analytics we all know and love. However, Google has just rolled out Google Analytics 4 (GA4) and is encouraging everyone to migrate over.

Since receiving emails from Google encouraging the migration, we know that many of our visitors and readers have been curious and confused about what this all means.

We wanted to help make this a little easier to understand. This migration will provide context and benefits for moving to Google Analytics 4.

These things matter for those that run their own website and want to integrate into Google Analytics. If you are reading this and don’t have a website yet, consider reading our blog: Why Quality Websites Are So Important.

If you already have a website but are looking to improve it consider this episode of the Rise Above Be Visible Podcast: 7 Key Elements for An Effective Homepage.

Okay, let’s get on with it!

Google Analytics 4 (GA4) was first previewed at the Invoca Summit conference in fall 2021.


When was it released?

Google Analytics 4 (GA4) was first previewed at the Invoca Summit conference in fall 2021. Google has stated that GA4 is their next-generation measurement solution, and that it will be replacing Universal Analytics.

Standard Universal Analytics properties will stop processing new hits on July 1, 2023. If you still rely on Universal Analytics, it is recommended that you begin using GA4.

Why is Google  making us change?

So why is google making the switch? Google Universal Analytics was created in 2005 and has become outdated.

Being outdated matters in the world of marketing as well as what Google needs to keep up with the changing world of analytics. A good example is if you had an iPhone 5 and tried to keep it updated.

Google Analytics 4 (GA4) will provide more relevant data about why users are on your site and/or app.

It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.

In addition, Google’s Analytics reporting tool is widely used by millions of companies and websites to monitor user interaction across web domains, mobile applications, and offline APIs, so it’s best for them to step up and take their Analytics to the next level.




Last date to adopt GA4

On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time (not forever) after July 1, 2023.


GIve it time – it is worth it

Google Analytics 4 (GA4) is a new system, not just a software update and can be established as a tool. Migration takes some finessing, and users will need a few months to get used to the new platform. So don’t wait until the last minute – migrate early.

It might feel like an extra added step to your busy life as a small business or an extra task you need to have off, but it is important to adopt the new Google Analytics 4 (GA4) as soon as possible. As technology grows and evolves, the small businesses that move with the times always have a better chance at success in the end.


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Aunia Kahn, Rise Visible CEO

Aunia Kahn is the CEO of Rise Visible. With 24 years in the industry, she is a highly sought-after digital marketer, strategist, designer and public speaker. Rise Visible was named a Top-Ranking Woman-Owned Digital Agency by Clutch and is a certified Disability-Owned Business Enterprises (DOBE®). Kahn is also an internationally renowned artist and photographer and has been in over 300 exhibitions in 10 countries; at places such as SDAI, iMOCA, and the SLAM. She founded Create for Healing, is the host of the Rise Above Be Visible Podcast and a contributing writer for Better Marketing and Just Creative. She been featured on Yahoo, Prevention Magazine, Authority Magazine and Entrepreneur on Fire. She also identified as a disabled business owner in STEM surviving and thriving with Ehlers-Danlos Syndrome (Type 3), MCAS, Dysautonomia, POTS, PTSD, etc.

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  1. fnf mods

    I don’t think GA4 would be universally accepted, few of the things that are not introduced in Universal Analytics.
    Universal Analytics has a lot of functionalities that GA4 doesn’t have and the customization part which is easier than the GA4.
    Well GA4 is still under-development, lets’s see what more new things can be introduced and how they provide much better analytics report.

    • Aunia Kahn

      Thank you for the feedback, we agree that GA4 needs more customization options for sure. We hope in time that will change.


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