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How To Prepare For Google Analytics 4 Migration

Google Analytics 4 infographic in google colors.
Google 4 Backend View

What is Google Analytics 4?

Currently, most small businesses use Google Universal Analytics on their websites, which is the analytics we all know and love. However, Google has just rolled out Google Analytics 4 (GA4) and is encouraging everyone to migrate over.

Since receiving emails from Google encouraging the migration, we know that many of our visitors and readers have been curious and confused about what this all means.

We wanted to help make this a little easier to understand. This migration will provide context and benefits for moving to Google Analytics 4.

These things matter for those that run their own website and want to integrate into Google Analytics. If you are reading this and don’t have a website yet, consider reading our blog: Why Quality Websites Are So Important.

If you already have a website but are looking to improve it consider this episode of the Rise Above Be Visible Podcast: 7 Key Elements for An Effective Homepage.

Okay, let’s get on with it!

Google Analytics 4 (GA4) was first previewed at the Invoca Summit conference in fall 2021.



Google Analytics 4 (GA4) was first previewed at the Invoca Summit conference in fall 2021. Google has stated that GA4 is their next-generation measurement solution, and that it will be replacing Universal Analytics.

Standard Universal Analytics properties will stop processing new hits on July 1, 2023. If you still rely on Universal Analytics, it is recommended that you begin using GA4.


So why is google making the switch? Google Universal Analytics was created in 2005 and has become outdated.

Being outdated matters in the world of marketing as well as what Google needs to keep up with the changing world of analytics. A good example is if you had an iPhone 5 and tried to keep it updated.

Google Analytics 4 (GA4) will provide more relevant data about why users are on your site and/or app.

It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.

In addition, Google’s Analytics reporting tool is widely used by millions of companies and websites to monitor user interaction across web domains, mobile applications, and offline APIs, so it’s best for them to step up and take their Analytics to the next level.





On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time (not forever) after July 1, 2023.



Google Analytics 4 (GA4) is a new system, not just a software update and can be established as a tool. Migration takes some finessing, and users will need a few months to get used to the new platform. So don’t wait until the last minute – migrate early.

It might feel like an extra added step to your busy life as a small business or an extra task you need to have off, but it is important to adopt the new Google Analytics 4 (GA4) as soon as possible. As technology grows and evolves, the small businesses that move with the times always have a better chance at success in the end.

If you have questions or need help moving over to Google Analytics 4 (GA4) – Reach Out!

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Aunia Kahn is the CEO of Rise Visible. With 24 years in the field, she is a highly sought after digital marketer, strategist, public speaker and digital influencer. She is also an internationally recognized and awarded visual artist, photographer, author who has shown in over 300 exhibitions in over 10 countries; at places such as San Diego Art Institute, iMOCA, and the St. Louis Art Museum. She founded Create for Healing and the Oregon Disabled Business Owners Association. Aunia also identifies as a disabled business owner surviving and thriving with Ehlers Danlos Syndrome (Type 3), Mast Cell Disease, Dysautonomia, and POTS, PTSD, etc.


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