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Build Visibility: 5 SEO Tips You Can Do Right Now

Oct 21, 2021 | Podcast, SEO, Small Business

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Improve Your SEO Now

In this podcast episode, we share ‘5 SEO Tips You Can Do Right Now’. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is incredibly important for those wishing to market and increase traffic toward blogs or e-commerce. The main reason being, you are utilizing the methods explained further in this episode to expand your reach with your business or service via search engines like Google.

If you’re reading this article, odds are that you want to improve the way your business is seen online. You may have tried some SEO strategies in the past but they haven’t worked as well as you wanted them to. Or maybe you aren’t even sure what SEO is or how it works. If either of these scenarios sounds familiar, then keep reading because we have a lot of great tips for improving your site’s search engine optimization (SEO).

These 5 tips are discussed in great length below.

Tip 1: Make Sure Your Website Has An SSL
Tip 2: Make Sure Your Website Is Responsive
Tip 3: Make Sure Images Have Alt Tags
Tip 4: Fix Broken Links
Tip 5: Produce Quality Content Regularly

Implementing SEO strategies to your blog or e-commerce site will help improve your SEO ranking, which in turn, helps more people find you when searching for businesses or services similar to yours through search engines like Google

Tip 1 Make Sure Your Is Website Has An SSL

SSL certificates also improve your website’s user experience. This is because SSL certificates encrypt all data between a visitor’s browser and your server, making it more difficult for hackers to capture personal information.

As a result of their popularity and ease of use, SSL certificates are cheap and easy to install. You can buy an affordable one from any number of trusted providers (like Let’s Encrypt). Once it is installed on your server, there is no need to worry about renewing or managing it; the provider will handle everything for you automatically.

Tip 2: Make Sure Your Website Responsive

Optimizing your site for mobile devices is a must, and Google is going to start penalizing sites that don’t do it. If you haven’t already optimized your website for mobile, now is the time to do so.

To optimize your site for mobile devices, you need to make sure it’s responsive, meaning it can adapt its layout based on the size of the device being used. Responsive web design (RWD) refers to websites that work well on any device, from desktop computers and tablets down through smartphones and smartwatches. The goal of RWD is not just to make sure your pages look good at small sizes; it also means optimizing content so that they’re easy to read on smaller screens without sacrificing important information like length or legibility of text.

There are many ways you can go about testing whether or not your website is truly “mobile-friendly.” One way would be using Google’s Mobile Friendly Test Tool which checks multiple elements like page load times and content rendering quality in order give an overall score between 0-100%.

Tip 3: Make Sure Images Have Alt Tags

It’s important to use alt tags for your images. Alt tags are not used by humans, but they are used by search engine bots. If you don’t have an alt tag, then the image won’t show up in search results at all!

Alt tags are also used for accessibility purposes because blind people use screen readers that can read out the information in images if they contain relevant text descriptions. The more descriptive and accurate your alt text is, the better it will help Google understand what your image is about.

And finally, alt tags help usability because they tell users what an image means or represents before they click on it (for example: “Here’s a list of my favorite movies”). This helps users decide whether or not they want click through on a link before wasting time trying figure out what something actually looks like!

Tip 4: Fix Broken Links

Broken links can be a real problem for your SEO. When Google comes to crawl your site, it automatically finds all the broken links and marks them as 404 pages. This means that they are no longer accessible to the site visitor or search engine crawlers, which is bad news for both you and your users. If a link leads to an error page or similar issue, this will reflect poorly on your site’s quality as well as make it difficult for visitors to access certain parts of your website.

To combat this issue, use a tool like Screaming Frog (or another link checker) to find any broken links on your website so that you can fix them before Google does!

Tip 5: Produce Quality Content Regularly

To keep your website fresh, you should regularly update the content on it. Updating your website can consist of adding new blog posts, new products or services, or simply making sure that you’re showcasing the best work you’ve done so far. Regular updates are a great way to keep people interested in your site because they know there’s always something new to see there!


It’s Not Easy But It’s Worth It

Improving your SEO can be a long but rewarding process. It’s not something you should expect to do overnight. The tips in this article are just to get you started, but understand that SEO has a lot more than these few tips. We hope that these tips can get your business on the right track to understanding and improving your SEO.


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Aunia Kahn, Rise Visible CEO

Aunia Kahn is the CEO of Rise Visible. With 24 years in the field, she is a highly sought after digital marketer, strategist, public speaker and digital influencer. Rise Visible has been named Top-Ranking Woman-Owned Digital Agency by Clutch, Best SEO Agency in Eugene 2022  by Expertise, and is a certified disabled and woman-owned business. She is also an internationally recognized and awarded visual artist, photographer, author who has shown in over 300 exhibitions in over 10 countries; at places such as San Diego Art Institute, iMOCA, and the St. Louis Art Museum. She founded Create for Healing. Aunia also identifies as a disabled business owner surviving and thriving with Ehlers Danlos Syndrome (Type 3), Mast Cell Disease, Dysautonomia, and POTS, PTSD, etc.



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