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Branding

The Power In Your Brand

Do you have a way of distinguishing yourself from the competitors?

Your brand and how it comes across is vital in the success of your business. Brand awareness fosters trust and creates an association in the minds of your audience. What about your brand makes a memorable impression on consumers? If you don’t know, let’s talk!

Listen to the Rise Above Be Visible Podcast

Your culture is your brand . – Tone Hsieh

Two young business women working on wall mounted whiteboard.

Branding Development

Create An Unmistakable Identity

Do you want your brand to have an unmistakable brand identity? Do you want to stand out and rise above the rest?

Building your brand generates awareness, establishes and promotes your company. It also helps clients/customers know what to expect from your brand. By narrowing down your expertise and defining your professional personality, values, and mission we can help you capture the attention of your target audience.

These first steps provide the building blocks to build brand awareness. Are you ready to  create an unmistable brand?

Brand Promise

A brand promise is a value or experience clients and customers can expect to receive from your company every single time they interact with it and every single time they don’t. Your promise is what people carry with them from your company each day and what builds longstanding relationships.

Brand Experience

Brand experience is the expressions through which a customer or client experiences a brand. It extends beyond the four corners of your company and into every aspect of the experience it delivers—from design and identity, packaging, communications and environments. 

Brand Story

Brand stories are about feelings. Your brand should speak to the heart, not to the head. The best way to do this is through a narrative that makes for a great story. Brand story is your ability to convince prospects, new customers and existing customers to care about what you do.

Brand Positioning

The positioning of your brand in the minds of your customers and clients is far more important than what you say about it, how much you charge for it, or if it even exists at all. Your brand positioning strategy is how you create value and what sets your business apart from the rest.

Brand Voice

Brand voice is your unique perspective and personality that comes through in everything your business says and does. A brand voice reflects the personality of your company and can influence the way it’s perceived. It’s about speaking from the heart and with conviction to build meaningful connections and lasting relationships.

Brand Mission

A brand mission statement clearly communicates a brand’s purpose and objectives, as well as how it plans to serve its audience by enriching lives every day through unique experiences. The journey of your company’s story and the ‘why’ of who you are reaches the heart’s and minds of your audience here.

Light bulb on white background with the word brand illuminating inside

Branding Strategy

Strategy for Successful Brands

Brand strategies outline how you will build rapport and favorability in the market.

Become memorable in the eyes of the client/customer so that they decide to choose your business over the competition. Your brand is that hard-to-pin-down feeling that separates powerhouse brands from forgettable brands.

First, let’s clear up the biggest misconception about brand strategy: Your brand is not solely your product, your logo, your website, or your name.

Your brand is all of that and more — it’s the stuff that feels intangible. Let’s strategize your brand!

 

You’ll Be In Good Company

Since we start­ed, we’ve worked with over 300 diverse clients — from small busi­ness­es, estab­lished mid-mar­ket com­pa­nies, and large enter­pris­es. We’re the lead­ers in online mar­ket­ing, dig­i­tal-cen­tric design, devel­op­ment and consulting.

Aunia Kahn is a very talented and creative artist, as well as a web designer, writer, and consultant. She listens well when working with clients, and is extremely productive in a short amount of time. She completely revamped my website, and I couldn’t have been happier with the results! Her rates are excellent as well. Highly recommend her services!

Jud Turner

Sculptor

Starting your own business venture and coming from the corporate world is always a scary step in itself. Coming up with what you want to portray in your business is even tougher. Working with Aunia to create both a brand/logo and website to make myself really “official” however was the easy part and a pleasure. From her patience with me as we worked through several logo designs and collaborated on color schemes, was invaluable as a new business owner. She truly tapped into making the finished product a transformation of the “look” for my business I had envisioned I am excited to continue to work with her on an ongoing basis and with upcoming projects and would recommend her to anybody looking for a patient, open minded marketing partner. She really is the best!

Tara Becker

Becker Benefits & Senior Planning

Aunia Kahn is a wonderful, skilled and very capable web designer. She is also timely and available for instruction during the first weeks of using the new site. I highly recommend Aunia to design your new web site.

Anna Lawrence

Anna's Hot Tops

Let’s Build Your Brand!

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