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5 Things Your Business Marketing Plan Should Include

Man and woman in blue suits sitting at table together working on marketing graphs in an all white office.

Every successful business has a marketing plan even if it is not traditionally laid out. A marketing plan can help any business refocus its energies on the most important aspects of its business while letting go of other things that are time-sucking with little to no value. Everyone reading this knows, that if you are a small business you are putting your blood, sweat, and tears into your work as well as copious amounts of time and energy. I know you are tired, I get that. Most small business owners are and most do it because they love and are passionate about what they do.

5 Things Your Marking Plan Should Include

If you have not done a marketing plan, some things that are included in strong and supportive plans are:

  • Pinpointing your target market/client
  • Helps you niche down what you are offering as a business
  • Provides structure for where you can focus your energy more effectively.
  • Helps you feel less scattered
  • Makes the choices on how to market and be more effective

Marketing Plan Sucess Story

Over 6 months, I was honored to work with one of my favorite clients on a major marketing plan for the huge launch of his eLearning Platform (Coachella Glassworks EDU) and e-commerce Store (Coachella Glass Works). Through this process, we weeded out the area of focus that was draining and not effective and put great focus on the most important parts. We wrote out all the details and had this for reference every time we met so we were on the same page as well as other parts of his team. We used the marketing plan as a roadmap to create, launch and nurture his two businesses. Having such a detailed execution plan was one of the biggest keys to his success and the ROI was impeccable.

The goal of this story is to highlight the effectiveness of having a plan. Make time and start working on your marketing plan, if you need help – please feel free to reach out. However, you don’t need me to help you with making a plan, there are plenty of online resources for that if you are more self-directed.

Ready to create and launch your businesses marketing plan – reach out!


Aunia Kahn is the CEO of Rise Visible. With 24 years in the field, she is a highly sought after digital marketer, strategist, public speaker and digital influencer. She is also an internationally recognized and awarded visual artist, photographer, author who has shown in over 300 exhibitions in over 10 countries; at places such as San Diego Art Institute, iMOCA, and the St. Louis Art Museum. She founded Create for Healing and the Oregon Disabled Business Owners Association. Aunia also identifies as a disabled business owner surviving and thriving with Ehlers Danlos Syndrome (Type 3), Mast Cell Disease, Dysautonomia, and POTS, PTSD, etc.


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