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25 Easy Digital Marketing Strategies To Jumpstart 2023

Blog, Marketing, Podcast, Small Business

The new year is around the corner and there is never a better time to kick up your marketing strategies for the coming year. In fact, many companies start the new year with plans to revamp their digital marketing to stay competitive.

At the end of the year, we start to wind down and tie up all the loose ends, but we also know that once the new year starts as a small business we have to start hitting the ground running.

Let’s get you ready for Q1 with some easy marketing strategies you can start using right now. Get ahead of your competition and have your best year yet!

Below are some of our favorite ways that brands can improve their digital marketing efforts.

1 Exclusive Offers

Offers like this can be a great way to get people interested in your product or service. The customer is given a reason to buy now, and you can make it exclusive by only offering it at a certain time or for a limited duration.

You can also make the offer limited in quantity or number of uses per customer so that not everyone has the same opportunity to take advantage of the deal.

Create for Healing newsletter graphic of bird and botanicals with text.

Example Email Marketing Campaign

2 Email Marketing

Email marketing is still a powerful tool to let your customers know about promotions, events, and even just general information.

It’s a great way to keep in touch with your audience, as well as build a relationship with them. You can automate the emails so that you don’t have to spend time sending them manually every week or month.

3 Gated Content

Gated content is a form of lead generation. It’s a way to get people to sign up for your newsletter or email list so that you can build your audience and generate leads.

It allows you to collect information about your audience. For example, if you have a gated opt-in form on your website, it will ask them for their name and email address when they give it out.

That way when someone comes back later asking questions or looking for further help with their business, they’re more likely to respond because they have already interacted with you in the past.

4 Online Ads

Pay-per-click ads. These are the ads that you see when you search for something on Google or Bing, and they’re also called paid search ads.

 

  • Banner ads: These are the small text and image ads that you’ll find in various places on a website or social media page, usually at the top of a page or sidebar.
  • Text ads (floating box): These are similar to banner ads but generally larger in size with more space for information about your business and your phone number to encourage people to click through from their current activity and contact you directly by phone.
  • Video Ads: Video marketing has grown immensely over recent years and is now one of the most powerful digital marketing strategies available because it allows brands to build trust with viewers by giving them access inside into what makes their company unique without having ever felt pressured before being asked anything about how well it works out for them personally (customers).

5 Mobile Marketing

Although as a company we do not love mobile marketing, there is a place for it if used right. For example, if your favorite store is having a sale, it is nice to get notified by text (if that is how you want your communication.)

Mobile marketing is a great way to reach customers on the go. Whether you’re driving traffic to your website or driving customers to your store, mobile marketing can help you engage with customers who are already in your store.

Mobile devices are used for everything from searching for directions, finding a local restaurant, and ordering takeout food from home.

Smartphones also allow users to save time by eliminating the need for multiple apps or other devices that are typically needed when completing certain tasks like taking photos, uploading videos, and sharing content on social media sites such as Facebook or Instagram.

The best thing about mobile advertising is that it allows businesses of all sizes access to sophisticated analytics tools that weren’t previously available due to cost constraints associated with traditional advertising methods such as print ads or billboards.

Black and red info graphic with 4 quadrants explain types of SEO.

6 Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of getting your website to rank higher on search engines. It’s an ongoing process, not a one-time thing (SEO is like Gardening…. Here is Why), and it’s about getting your content to rank for keywords that people are actually searching for as well as other strategies that make SEO work.

When you implement high-quality SEO (Say NO to Black Hat SEO Strategies) strategies over time it can help you rank better on Google and other search engines which will bring more traffic to your website which creates more visibility and the opportunity for more calls and inquiries about your business and services.

Here are 5 SEO tips you can do right now.

7 Live-Streaming Videos

Live-streaming is a great way to engage with your audience. In fact, it can be one of the most powerful ways to build trust with your audience because people see you as someone who knows what they’re talking about.

Live-streaming also gives you one of the best opportunities to generate leads by giving away something valuable in exchange for an email address or contact information that will allow you to follow up with them at a later date (or even right then and there).

Finally, live-streaming allows you to build brand awareness by showing off your expertise on whatever topic matters most in your industry.

8 Influencer Marketing

Influencer marketing is another strategy that can help you reach your target audience. Influencers are people who have a following on social media, and they can help you with content marketing campaigns.

You can pay them to promote your product or service and get them to share their experience of using it, which will encourage others in the same niche to do the same.

It’s important to choose influencers carefully because they have a lot of followers and therefore influence those followers as well. Make sure you’re confident about their competence and knowledge before you hire them for your campaign.

9 Local Search Marketing

One of the most powerful ways to use digital marketing is by harnessing the power of local search. Local search marketing is a strategy that helps you get your business listed on local search engines so people can find you online when they are looking for businesses in their area.

If you’re trying to reach out to customers who live nearby, this tactic will help you do that. It also works if you want more customers in new areas that aren’t near where your business is currently located: by using location-specific keywords, online searchers can access information about businesses nearby.

Black and red info graphic with 4 quadrants explain types of SEO.

10 Social Media Integration

Social media integration is a buzzword that you hear a lot in the digital marketing world. Social media marketing can be used to drive business but social media can also be used as a networking tool.

It’s more important than ever to understand how this process works, and how you can use social media to drive traffic to your website and build relationships with prospects.

Social media integration means integrating your business’ social networking presence into its overall online marketing strategy. This can take the form of:
Content creation (blog posts, articles)
Social campaigns (using Twitter or Facebook ads to promote products)

11 Growth Hacking

Growth hacking is a marketing strategy that uses creativity and analytical thinking to achieve significant and sustainable growth in the user base of a product or service.

The goal of growth hacking is to grow your company by using the least amount of resources. It’s all about using creative ideas to find ways to drive traffic at no cost, but with a lot of impacts.

12 Call Tracking and Analytics

Call tracking is one of the best digital marketing strategies that can help you measure the effectiveness of your marketing efforts.

Call tracking is a way to measure which ads or keywords are generating calls, and track them back to specific campaigns, landing pages, and more.

13 Content Marketing

Content marketing is all about creating valuable content for your audience so you can retain them over the long term. The more you invest in content marketing strategies like blogging or podcasting (more on these later), the more likely they are to stay engaged with your brand.

14 Retargeting Ads

Retargeting ads are a great way to reach people who have already visited your website. You can use this strategy to show ads to people who have visited your website but haven’t converted.

The best part is that you can target these users based on their specific behaviors on the site. This allows you to identify the right audience and create valuable retargeting campaigns that will help convert more customers into leads or customers.

15 Content Upgrades

Content upgrades are a great way to get more value out of your content. It’s a simple way to add some extra value without having to write a ton of new content.

This is especially useful if you have an email list because they can be used as lead magnets and will allow you to get more subscribers, which means you can use that same exact page for all your future promotions.

Content upgrades are also excellent for promoting other products or services that you sell because it gives them a chance to stand out from the rest of the group.

For example, if I’m in the fitness niche and I want people who visit my site to sign up for my newsletter or buy one of my products, I might offer them access to a free workout video or two if they’ll sign up for my mailing list firs

16 Direct Mail or Postcard Marketing

Direct mail is a great way to introduce your brand to potential customers. It also works well with existing customers if you send out an offer or promotion that they can redeem at the store.

For direct mail to be effective, though, you need to make sure it gets opened by the right kind of person. If your audience consists mostly of older people who don’t have time for digital marketing strategies like email or social media ads, then this may be the best option for reaching them.

There are several ways you can get people to respond when they see your direct mail piece:
  • Put a discount code on each piece so they’ll want go online or into the store right away and buy something right away;
  • Use bright colors and call-outs such as “free shipping” or “50% off”; 3) Offer free samples with every purchase (like how Dollar Shave Club does);
  • Include coupons for future uses–people love discounts! 5) Make sure your design is eye-catching enough so people want stick around long enough before tossing it aside without reading any further information inside.
  • Make sure there’s ample space available where readers could write down their name along with other relevant information so they could easily opt-in later if interested.
Create for Healing newsletter graphic of bird and botanicals with text.

17 Updating Your Website

Taking the time to update your website can bring fresh and new visitors to your site as well as keep your current visitors excited to visit your website. If a website never changes and it always looks the same it becomes boring and people don’t want to come back.

Simply changing the home page, adding a new offer, products or new imagery can help liven up your website and encourage people to return to your website.

For example, if you visit a local bakery and you go to their website and nothing ever changes, you might stop going there thinking they have nothing new or interesting going on. As human beings, we like to see new – this is one of the reasons that stores like Target move around the layout of their store and items often. It keeps people coming back and staying longer. Same with websites.

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16 Direct Mail or Postcard Marketing

Direct mail is a great way to introduce your brand to potential customers. It also works well with existing customers if you send out an offer or promotion that they can redeem at the store.

For direct mail to be effective, though, you need to make sure it gets opened by the right kind of person. If your audience consists mostly of older people who don’t have time for digital marketing strategies like email or social media ads, then this may be the best option for reaching them.

There are several ways you can get people to respond when they see your direct mail piece:
  • Put a discount code on each piece so they’ll want go online or into the store right away and buy something right away;
  • Use bright colors and call-outs such as “free shipping” or “50% off”; 3) Offer free samples with every purchase (like how Dollar Shave Club does);
  • Include coupons for future uses–people love discounts! 5) Make sure your design is eye-catching enough so people want stick around long enough before tossing it aside without reading any further information inside.
  • Make sure there’s ample space available where readers could write down their name along with other relevant information so they could easily opt-in later if interested.

17 Updating Your Website

Taking the time to update your website can bring fresh and new visitors to your site as well as keep your current visitors excited to visit your website. If a website never changes and it always looks the same it becomes boring and people don’t want to come back.

Simply changing the home page, adding a new offer, products or new imagery can help liven up your website and encourage people to return to your website.

For example, if you visit a local bakery and you go to their website and nothing ever changes, you might stop going there thinking they have nothing new or interesting going on. As human beings, we like to see new – this is one of the reasons that stores like Target move around the layout of their store and items often. It keeps people coming back and staying longer. Same with websites.

18 Networking

Get out there and network. Have you been too busy with work that you have not connected to your community? Networking is not only great for bringing in new business, but it is also good to connect with your community and make allies in business.

Networking is one of the most important things to do for any business. I always tell out clients that you can’t sit around and hope people will find them, you have to go out there and find the people.

Also when networking doesn’t always make it about you, people don’t like that. If you are always trying to sell yourself and your product it comes off rude. Go out there, get to know people, and support others, and in turn, organically people will support your business.

19 Social Media Feeds of Latest Blog Posts

By using content curation software like Feeds2Social you can also create a social media feed of the latest blog posts from your website featuring all of your products or services!

This will allow people who follow your business on social media platforms such as Facebook or Twitter to see these new posts immediately when they log into their accounts instead of having them find out about them days later.

Website page of nine Rise Visible blogs.

Example Blog Page

19 Build A Blog

Blogging is a great way to connect with your customers, build trust and authority, increase your brand awareness, and attract new customers. It’s also a strategy for retaining existing customers by providing them with value-added content that’s relevant to their interests.

Blogging is not dead as many people have wondered over the last few years. Actually, blogging is a great way to market. Right now as you read this and I type this out, this blog content is marketing. We share tips and tricks to help clients and then come back to read more because we put out quality content that helps them get what they need.

Starting a blog also can improve your website’s SEO. Search engines like Google love it when a website adds new quality content and keeps its site fresh. Make sure if you do start blogging that you look into tips on who to effectively write blogs for SEO.

Many companies will just throw up quick 300-500 word blogs over and over again trying to add content to their website and that just does not work.

20 Start a Podcast

Podcasting is easy, once you learn how to do it. It is also a great way to boost your business by providing your clients and customers with a way to connect with you and get to know you first.

I can’t tell you how many clients we have had that have called us based on listening to a Podcast episode and wanted to work with us based on that episode.

Rise Visible Google My Business page.

Google My Business Example

23 Start Offering Classes

Online classes are hot and on the rise! I bet you have even signed up for a class yourself. Businesses that have something they can offer as a class should get on that as a marketing tool. Whether it is offering a webinar for free as an introduction to your larger class or just offering classes straight out it is an underused marketing tool.

You can learn more about online classes here and how you can get started. We help businesses create online classrooms right on their website without a 3rd party, but we have also helped clients set up classes on Udemy, Teachable, Learnworlds, and more.

How you do your courses and what platform you use will be based on your needs. If you want to explore starting online courses on your website – get in touch.

Also, take a peek at this Create for Healing website case study to see courses we helped build in action.

Rise Visible Google My Business page.

Create For Healing Course Website

23 Start Offering Classes

Online classes are hot and on the rise! I bet you have even signed up for a class yourself. Businesses that have something they can offer as a class should get on that as a marketing tool. Whether it is offering a webinar for free as an introduction to your larger class or just offering classes straight out it is an underused marketing tool.

You can learn more about online classes here and how you can get started. We help businesses create online classrooms right on their website without a 3rd party, but we have also helped clients set up classes on Udemy, Teachable, Learnworlds, and more.

How you do your courses and what platform you use will be based on your needs. If you want to explore starting online courses on your website – get in touch.

Also, take a peek at this Create for Healing website case study to see courses we helped build in action.

Rise Visible LinkTree Account

24 Create a LinkTree

LinkTree is a website that allows you to put all the links to all the things that you are doing in one place. It is used for places like IG where in your profile you can only put one link which makes it a pain to keep changing out every time you want people to go to a new link or offer something new.

You can keep adding new links to all the places you want people to go. Perhaps it is your website, a new class, services, or a newsletter sign-up. All of them can go in this one link. This also allows for images, statistics, and more.

25 Create Video Content

Videos are a wonderful way to market in a similar way to podcasting. People love to watch videos and they get more attention than static images do.

Video allows you to connect with your audience uniquely and it helps them out face to the name when thinking about your business.

Many of my clients hated the idea of being on video but once to the leap and started doing videos, they saw a huge growth in their business.

Start the New Year Right!

We hope that these marketing strategy ideas help get you fired up for this coming year in your business. Running a small business can be hard at times, but we also know the rewards that come with it as well. Find the right marketing strategies for your business can really help alleviate some of the stress.

 

Aunia Kahn, Rise Visible CEO

Aunia Kahn is the CEO of Rise Visible. With 24 years in the industry, she is a highly sought-after digital marketer, strategist, designer and public speaker. Rise Visible was named a Top-Ranking Woman-Owned Digital Agency by Clutch and is a certified Disability-Owned Business Enterprises (DOBE®). Kahn is also an internationally renowned artist and photographer and has been in over 300 exhibitions in 10 countries; at places such as SDAI, iMOCA, and the SLAM. She founded Create for Healing, is the host of the Rise Above Be Visible Podcast and a contributing writer for Better Marketing and Just Creative. She been featured on Yahoo, Prevention Magazine, Authority Magazine and Entrepreneur on Fire. She also identified as a disabled business owner in STEM surviving and thriving with Ehlers-Danlos Syndrome (Type 3), MCAS, Dysautonomia, POTS, PTSD, etc.

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